a breast-feeding campaign in mexico has ignitedcontroversy with an ad some are calling too sexualized. in the ads, a banner across the women's chestreads, "don't turn your back on them, give them your breast." time reports the new campaignfrom mexico city is drawing such heat because some say it sends the wrong message. "health advocates are peeved that the campaignboth sexualizes women and faults those who choose not to breast-feed, rather than simplyemphasizing the benefits of doing so." and npr says it doesn't help that the modelsfor the ads were famous actresses. the outlet spoke with regina tames, a member of a reproductiverights group.
"'it's not only a very terrible campaign interms of how it looks, but it's also the message that if you don't breast-feed, you are a badmother and you are the one to blame." and not to mention those women in the adsare pretty toned, hardly looking like they just popped out a baby. but fashion timespoints out while the ads may have missed the mark, breast-feeding education is importantin the country. "​it is the lowest city in latin americawith nursing mothers. only 14 percent of mothers nurse their child exclusively in the firstsix months, a standard recommended by the world health organization." kokh asked its viewers about the controversialad. (via facebook / kokh fox 25 news, oklahoma)
"i breast fed and formula fed my three children.i would have no issues with this ad. stop crying over spilled milk! haha." (via kokh) but mexico isn't alone when it comes to controversialads. california-based nonprofit breast cancer group the keep a breast foundation causeda stir with this "i love boobies" campaign.
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